Hydro Flask
Bottle Series
Our goal was to position Hydro Flask as the premium brand for hydration. To achieve this, we had to communicate the benefits of a reusable stainless steel bottle and ensure the features would resonate with the target audience.
Outcome
By conducting user research, developing a brand strategy, implementing smart design and utilizing 'bomber' engineering we transformed the initial spark of the brand during its startup phase into a compelling product for millions.
Impact
Hydro Flask bottles have become incredibly popular and design played a significant role in the 2016 acquisition of the brand and continued growth since.
Built for the Outdoorsy
Our primary goal was to design a product that would cater to outdoor enthusiasts and withstand any adventure they might embark on. We experimented with various options, including straps, ropes and even dog leashes.
We observed beach goers using colorful homemade straps to carry bottles to the beach. This inspired us to shift our focus and design with a similar function in mind.
Distinctive by Design
While the flexible strap ultimately became the centerpiece of our design, it did not come without challenges. The team had to introduce a stainless steel lug to securely hold the strap in place, and we carefully considered materiality to ensure that the strap would be durable enough to withstand many adventures.
From the Himalayas to the Farm Tiller
One of the most rewarding aspects of the Hydro Flask brand was receiving stories of the incredible places that the bottles had traveled to and the stories that they would tell. From the Himalayas to surviving a run through a bush hog farm tiller, the bottles proved to be incredibly durable and reliable in a wide range of environments. Overall, we successfully achieved our goal of designing a product that could keep up with the lifestyles of our users and withstand even the most rugged adventures.
Image Credit: Annie Spratt from Unsplash, Ford, Nike
